The Warning signs of Online Fraud and How to avoid it

 

The Warning signs of Online Fraud and How to avoid it

By: Donald Lee

The number may seem grim for Web-based commerce. In 2004 in the Unites States alone, computer users logged in more than 207,000 Internet fraud reports to the U.S. Internet Crime Complaint Center. If you look hard at this number, you may be astounded, and a good bit frightened, by the implication. You may ask, “Is it really safe to buy and sell at an online site?”


Put simply, the answer is: yes. The Internet is an incredibly powerful tool for business, so you can’t pass it over just because of a few crooks and conmen-even if they do seem like they’re behind every pop-up window and banner ad. The truth is that you can create opportunity and make more money online than you could lose in fraud.

Better yet, you could lose absolutely nothing if you know the warning signs of fraud and the tricks to avoid danger during your Web-based business dealings.

Whether you’re looking to buy or sell goods online, the first-and the best-way to fight fraud is prevention. There are certain warning signs to watch for, which should set off a chorus of alarms and flashing red lights in your head. Don’t do business with this person! For buyers, these potential warning signs can be when a seller:

  • asks you to pay through non-traceable avenues, such as Western Union or MoneyGram, or a third party, or via an overseas address. You should ask yourself-and the seller-why he or she won’t accept payment options that are traceable and convenient for you.
  • posts an image on his auction or classified ad that’s obviously from an outside source. Sometimes these images may not even match the type of item, let alone the brand, that the ad features.
  • sells a typically expensive item at cut-rate prices, which is a good indicator that it could be counterfeit.
  • refuses to provide tracking numbers when you purchase an item. Tracking numbers are another way to trace a valid transaction.
  • offers only excuses, instead of help, when your purchased item doesn’t arrive at your doorstep.

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If you’re a seller, you ought to be wary of signs of a suspicious buyer, such as when a buyer:

  • asks to pay only some of the fee, offering to the pay the rest sometime in the future. This is the old excuse from Popeye’s friend Wimpy, who always could be heard saying, “I’ll gladly pay you Tuesday for a hamburger today.” Wimpy never paid Tuesday.
  • sends you a cashier’s check for more money than the agreed price “by mistake.” In this scam, the buyer then asks you to repay him the difference by personal check, wire transfer, or money order-before you find out that the cashier’s check didn’t clear. Believe it or not, this scheme works because cashier’s checks can be cashed before they bounce.

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  • sends you a cashier’s check for the correct amount of money but then demands a refund, requesting that you repay with your own money. See the scheme above for how this trick works.

These warning signs, of course, are only for a handful of the frauds and scams out there. Conmen are good at what they do, trying to separate you from your money. That’s why it’s best to always follow these golden rules of online commerce whenever buying or selling on an Internet auction or classified site.
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Keep your common sense. No matter how good a deal seems, or how much clients say they want to pay, always remember the old adage: “If it sounds too good to be true… .”

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Do your business locally. Try to buy and sell from your neighbors as much as possible. It’s safer, more convenient, and better for your local economy. What’s more, it saves you the trouble of dealing with foreign vendors and buyers. Though they may be legit, dealing with them can be complicated because of different legal systems and customs, which can make any conflict difficult.

Seal the deal with plastic. Paying for items with credit cards, and allowing your customers to charge for purchases, is a great all-around business decision. Under U.S. law, all plastic purchases are protected from fraud and allowed to be disputed in case of problems.

 

Meet at the middle man. Intermediary services are virtual middle men that protect both buyers and sellers from cyber shysters. Services like Escrow act as a holding pen for both payment and sale items until both the buyer and seller are content. Only then will Escrow finish a transaction.

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Purchase with PayPal. As Escrow and credit cards do, PayPal guards against fraud for both buyers and sellers. It’s a secure and reliable way to transfer money over the Internet. No wonder PayPal is the most popular online money transfer service.

As you can see, the odds are actually in your favor when it comes to doing business on online classified or auction sites. The resource of the internet is far too valuable than to be taken away by a few crooks and conmen. It simply comes down to being smart, sensible, and observant whenever buying or selling on the Web. Then again, that’s what all good business is about, whether you’re doing it in a mall or on the information superhighway.

Author Bio
Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit
http://www.buysellcommunity.com
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Launching a digital marketing campaign with low budget

Are you an entrepreneur or a startup with a low budget in pocket? You probably need some low budget  digital marketing strategies to meet your goals.

You should have in your mind that as a startups you cannot afford to waste as much  money as large businesses can. definitely ,You are understanding what I mean to say?

Here are some low budget strategies that you need to know before starting off your project.

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  • Prepare a list of your goals  and your perfect clients
  • Target the Right possible Resources and opportunities for your business
  • Focus  on getting as much results as possible in a short perios

Now this is time when the  actual  work begins with your low budget digital marketing campaings:

Spend time on creating some  written and visual Contents

If you are talented for writing and writing, then you don’t have to worry too much about creating contents about your blog or website.Start with what you can do and work to meet up your budget.

Launching a digital marketing campaign with low budget

Also if you are active on social media then you can exchange your services with other content creator friends in your contact list. Check with them if you can exchange a Photoshop edited quality banner or any article for the copywriting you need for your website contents and banners or social media campaign banner  and vice versa.

Make a good research over your competitors and check what your competitors are doing in your niche. Quickly learn from your competitors startups and entrepreneurs who have successfully launched a low-budget digital marketing campaigns in your area.

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Make an attractive landing page and website design

Make sure that your website has a good and attractive design. Your landing pages and other pages are well and SE optimized . Use your niche keywords, get your competitors keywords, and focus on every detail of your wesbite meta descriptions and alt text of all  images.

Use Twiter,Facebook,Instagram etc

Social media is very mandatory and essentiel part of your low buget digital marketing campaign.You will need to post a constant campaign on each Social media platforms. Try to send messages to your followers and friends.

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Monitoring and analysing your startup digital marketing campaign will put you in a better position to connect with your audience and with these startagies  you will save your time and money.

Website development services for startups and entrepreneurs

 

A professional website has become a necessity these days rather than a luxury. This is one of the main reasons why whether you’re just starting up your business or whether you’re a local entrepreneur, it is important to have a proper website. Therefore website development services for startups and entrepreneurs are very important.The problem is that most of the entrepreneurs are not well versed in creating a website or the coding which is needed in order to create the right kind of pages. With Arshman webs and hosting you need not worry about any such problems. We provide end-to-end solutions when it comes to designing websites.

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Whether you’re looking for a simple 5-page website or whether you’re looking for a proper e-commerce website, we would be able to help you with all type of websites. Moreover, you can easily host websites with our company as well which ensures that you do not need to worry about finding a separate host.

Website development services for startups and entrepreneurs

Most of the start-ups, as well as entrepreneur’s, are actually quite busy with their business. Therefore, they might not get the time to create the website themselves. This is one of the main reasons why you should hire us.

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  • Deadline-based work:

We always provide you with the website design within the deadlines which you have set for us. This ensures that you do not have to worry about contacting us. Our executive would always be in touch with you regarding the progress of your website. This makes it much easier for you to get the work done on time.

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  • Understanding your requirements:

Rather than just providing you with the basic website, our executives 1st take into account the type of website which you need and thereafter would start the initial design of the website. This ensures that it would be tailor-made for your start-up.

 

Most of the start-ups often need to have a proper corporate website. Only when that is the case, the companies would be taking your business seriously. With Arshman that can be achieved easily. All our web designers are well experienced and can create a professional and corporate website for you quite easily. This helps you in having the right impression on your prospective clients and gaining more business.

Thus, instead of worrying about creating a website or hosting it or registering a domain name, just hire us at Arshman webs and hosting and we would be able to get all of that done for you. Arshman is a one-step solution when it comes to web hosting as well as web development services.

Ways to Make Extra Money on the Weekends

 

Ways to Make Extra Money on the Weekends

Do you work at 9 to 5 job seven days a week? If so, you are probably tied up during the week. In other words, you do not have a lot of time to chase after other money making ventures. But what about on the weekends? If you are up to it there are many things that you can do on the weekend to make a bit of extra money.

If you are interested in earning a bit of extra money on the weekends there are options to consider. And if you play your cards right you may be able to make more money than you ever thought possible. Listed below are just a few of the weekend jobs that you may want to look into.

1. In today’s day and age there is no better way to make some extra money than by using the internet. The internet is the world’s biggest marketplace, and if you know how to use it correctly you can start to make a decent secondary income on the weekends. Research the options that are available online, and then make a decision as to which ones will work best with you and your current schedule. You may even find a weekend job on the internet that you can turn into a full-time job over time if you so desire.

2. Some people think that delivering the newspaper is for kids, but if you want to make some extra money on the weekends it is also a good option for working folks. Check with your local paper and see if they are hiring for weekend delivery people. Doing this a couple of days a week can make you a bit of extra money without having to put in too much time and effort.

3. Become a part-time landscaper. If you like working outdoors, and are good at fixing up people’s lawns, you should look into a job as a weekend landscaper. This can mean everything from cutting grass to planting trees. You can do whatever you are good at.

4. Take your full-time job and extend it to seven days a week by doing contract work. For example, if you work at a web design firm you can do contract work for clients on the weekend. Being a freelancer in your field is a great way to make extra money on the weekends. Plus, you already have the knowledge that you need in order to get started. This makes the start up process much easier.

Overall, making extra money on the weekends is more than possible. Listed above are just four ideas to consider. Hundreds more are available, and you can find them in no time if you start searching today.

Author Bio
Make extra money online – Complete money making site set-up.

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Logo Design and Branding – Points to Remember

 

Logo Design and Branding – Points to Remember

By: Ray Smith

A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.

A professional log design would establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.

Trend shows, most of the good logos are simple and often text based. Think of the IBM, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.

This principle of simplicity applies n most cases, however, we often see exceptions in Government Organizations, Hotels and Luxury resorts etc because they want to put up a classical exclusive image. This again brings us to a very important point that should be considered for a good logo design – the nature of business.

While simplicity can be the basic principle for any logo design, the designs might vary widely depending on the nature of business. For example, a financial institution might like to use a bold face font to express solidarity and stableness where as a courier service or transport company might prefer italicized fonts to express the speed and movement involved in their business.

In addition, while specifying the design requirements for your logo you should consider the fact that you will probably have to use your logo on your fax cover and other places where it will be in black and white. You should ensure that your logo looks equally good and attractive in black and white.

I would also suggest avoiding a very trendy look for your logo if you are planning for a long-term business because what we concern “modern” today might be backdated tomorrow. It is very important that your logo designer knows how to maintain this balance.

While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select an experienced designing company and not land up with some single designer start up venture.

Last but not the least important factor is price. You are paying for your logo – something that is going to be used to establish your brand and represent your business for years, so you should be ready to pay a decent amount while it is also not necessary to pay some big amount like $350 for a logo. With the online logo design firms coming into business, now you have a wide choice of price for your logos and it should not be difficult to find a logo designer that fits your budget. Some logo design sites would even allow you to quote your own price for your logo.

If you have still not got a logo for your business or are not happy with your existing logo, it’s time you get your new logo. Wish you lucked with your logo hunt.

Author Bio
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.
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Logo Design and Branding – Points to Remember

Free Internet Advertising – Unwritten Rules of Internet Forums

 

Free Internet Advertising – Unwritten Rules of Internet Forums

By: Elaine Currie

Free Internet advertising is sought after by most Internet marketers and one readily available source of free Internet advertising is the Internet forum. For Internet marketing novices, I’ll briefly explain how free Internet advertising is obtained from Internet forums.

Basically, Internet forums are message boards where members can exchange information, obtain advice or just chat. There are Internet forums to cater for every topic you would care to imagine (and a few you would probably prefer not to dwell on). The Internet marketer advertises his product simply by posting messages on the forums. There are some Internet forums that forbid the posting of advertisements but, on many of these forums, it is still possible to obtain free Internet advertising by use of a signature file. The signature file is a short piece of text which can contain a link to a website and which can be annexed to every posting a member makes on a forum message board.

If you have never tried forums as a source of free Internet advertising, you should bear in mind that there is an unwritten code of etiquette which need to be observed. The following are some of the unwritten rules which need to be followed if you intend to use forums for free Internet advertising for your business.

Read the Forum Rules
You need to read the rules of any Internet forum before you try to post a message there. I know this sounds obvious but it is clear that many forum users don’t bother to read the rules, despite the fact that the forum registration process inevitably includes a requirement for the applicant to check a box indicating that the forum rules have been read and will be adhered to. Don’t just sign up with the idea of getting as much free Internet advertising as possible from the forum. Many forums prohibit the posting of affiliate urls anywhere apart from in the members’ forum signature file. If you become a member of one of these forums without reading the rules and start posting your affiliate urls in messages, you will quickly find yourself labelled a “spammer”. In case you didn’t know, spammers are considered to be the lowest of the low on the Internet. If there was a virtual prison for Internet crime, Internet advertising spammers would have to be kept in solitary confinement for their own protection.

Lurk Before You Leap
Internet forum etiquette demands that you spend a little time “lurking” ie logging in at the forum and reading previous and current threads before you even think of starting to use the forum for free Internet advertising. Although lurking is not an official rule of Internet forums, it is largely accepted as an essential part of the unwritten code of behaviour. The practice is very useful. Lurking will enable you to get the feel of how a forum works, you will be able to ascertain the tone of the messages, the type of subject matter which is welcomed and the level of expertise of other forum members. You might even find that a particular forum is not for you and this could save you the embarrassment of posting an inappropriate message on the forum.

Be Subtle
You know that you are visiting the forum merely for the free Internet advertising for your website but it is better not to make this obvious if you want other members to react well to your advertising. Forums are rather like private clubs where members strike up friendships and make business deals. If you rush in waving your “FREE INTERNET ADVERTISING” placard you will not become popular, other members will consider you to be an abuser of their “club”. You will do much better if you quietly introduce yourself and keep the free Internet advertising down to a whisper in your signature file.

Remember Your Manners
How hard is it to say “thank you”? If you visit a forum and receive valuable advice which helps you in some way, take a moment to post a brief message of thanks to your advisor. If someone helped you out of a spot in the bricks and mortar world you would thank them. Remember that people who post on Internet forums are real too and they are under no obligation to help you. It is as easy to make a friend with a warm word as it is to create an enemy with a harsh word and you never know when you might meet these people again.

Help Whenever You Can
Help other people whenever you can. Even if you don’t have any specialist knowledge, you will find occasions when you can pass on good advice. If you received advice that took you to a solution, post a message to say how the advice helped and what steps you followed to sort things out, this will act as a signpost for other people who might find themselves in similar difficulties. Even though you joined the forum with the idea of using it merely as a form of free Internet advertising, make time to give something back. People will be more inclined to take an interest in your advertising if you become known as a helpful type. What goes around comes around and, in any event, the reputation of being a problem-solver is a bit of free Internet advertising in its own right.

Be Moderate
The majority of Internet forums have moderators to ensure that members stick to the rules. The job of a forum moderator is to keep the content of the forum appropriate. Remember, it is not just a place where you can indulge in free Internet advertising, so keep your messages within the forum rules. Any graffiti posted by members will be cleaned up by the moderators so that the forum environment is preserved for all members to enjoy. If you wish to retain the respect of your fellow forum members, make sure your posts never need to be cleaned up, be your own moderator. As well as sticking to the forum rules on content, you should also keep your messages moderate in tone. The Chambers dictionary includes the following definitions of “moderate”: kept within measure or bounds; not excessive or extreme; temperate. If you avoid drama and pathos in your forum posting and keep your messages moderate, you will not attract “flamers” and you can quietly enjoy your free Internet advertising.

Ration Your Reading
Internet forums can be addictive. There is a serious danger that you might log in to a forum with the idea of posting a message or two in order to get your daily ration of free Internet advertising but, the next thing you know is that half an hour has passed by while you have been engrossed in reading. There is nothing inherently wrong with spending time reading posts made by other forum members, it’s free entertainment and that’s fine. The problem is that, if you are trying to run an Internet marketing business and you lose yourself on forums for half an hour every day, you will be wasting something like half a day during the course of each week for the sake of posting a couple of links back to your website. That is not an economical use of your time. In fact, if you account for the value of your time, you will find you are actually paying a high price for your free Internet advertising on forums.

Author Bio
Elaine Currie has a Work From Home Directory at her Plug In Profit Site for everyone who wants their own home based business: www.Huntingvenus.com

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Free Internet Advertising – Unwritten Rules of Internet Forums

Advertising Agency Software

 

Advertising Agency Software

By: Laura Schweiker

There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:

  • Create estimates and quotes, invoices and schedules for client approval
  • Prepare drafts of a new brochure, print ad, or annual report for review
  • Manage client feedback on direct mail materials
  • Track key project milestone dates
  • Prepare and review media plans
  • Prepare a storyboard presentation for a client
  • Prepare market research
  • Schedule project tasks
  • Review rough cuts
  • Create project timelines
  • Manage external client and prospect requests
  • Schedule media
  • Time tracking
  • Track expenses against estimates
  • Plan and analyze resources usage
  • Accounting and bookkeeping

To meet these needs, an advertising agency should consider the following advertising agency software (www.trichys.com/agency/agency-extranet-collaboration.vm):

Graphic Design Software
The agency will need a creative design Application Suite like Macromedia Design Suite or Adobe Creative Suite to do the basic graphic design, storyboarding and other more creative aspects of producing
advertising material.

Audio and Video Editing Software
If they do the mockups of their radio and television commercials in-house they will need to be able to edit them for client review before they turn everything over to the actual production company that produces the final versions.

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Office Applications
Most companies use Microsoft Office for word processing, spreadsheet and presentation software since it has become the standard for businesses.

Contact Manager
The agency needs a good contact manager to keep track of all of their client information. Larger agencies may want to opt for a sophisticated customer relations management (CRM) system instead.

Email Client
An agency needs a good email client. Although there are a lot of good email clients available, Outlook is the business standard and has scheduling capabilities for meetings, distribution lists, public folders, the ability to flag all correspondence from specific individual clients and basic content management capabilities.

Project management, Time & Expense Tracking Software
Because they work on individual projects, an agency needs software that can track all of the costs associated with each project. The software should be able to track employee time with the ability to use split rates and multiple rates, raw materials, outsourced invoices, etc.

Accounting Software
They need standard accounting software that provides invoicing, accounts receivable, accounts payable and general ledger functions. Larger agencies may need the software to handle multiple currencies and tax codes.

New Possibilities

With the advent of extranets, special software suites have been developed specifically for advertising agencies. They include programs that can provide contact management, time & expense tracking, project management, scheduling and email management. Some of the applications can even interface directly with the firm’s accounting software.

Another innovation is the client service extranet. They have replaced email as the favored forum for sharing and organizing the vast number of documents that are part of all client/agency relationships.

Using an extranet allows all employees, vendors, suppliers, clients and others on the project team to have real time access to all of the pertinent project details from anywhere in the world. Best of all, an extranet makes it possible to share the design documents, audio and video clips with the project online in real time. No more waiting for courier delivery or a face-to-face meeting providing better customer service than ever before possible.

 

Author Bio
Laura Schweiker writes extensively on the use of ad agency software and is an evangelist for extranet solutions.

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Finding Keywords – For Adwords Publishers

By: Andrew Hansen

If you advertise with adwords you have probably realised that with recent changes to their system, the crowd at google have made it very difficult to maintain a profitable adwords campaign. This applies to those promoting other peoples products or their own.

The way I used to create a keyword list for my campaigns was to use the adwords sandbox to enter a bunch of keywords that were relevant to my market and just add whatever words it spat out at me.

It took me a while but I realized eventually that this wasn’t the best way to go about it. Many of my keywords would become inactive and the ones that remained were ranked 17.2 and not seeing a lot of action at all.

It annoyed me because as you probably know, on the adwords traffic estimate screen you always seem to get a number of clicks that excites you but when you actually put up the campaign the results you see are much different. Also I was always limited by the number of related keywords I could think up in my own head. I knew about the power of ‘backdoor’ keywords but couldn’t think up enough of them up to create a profitable campaign!

The point it changed is when I found a piece of software that could I could use to see the bid results for large numbers of keywords at once so I could tell immediately which keywords were going to be the most profitable to use in my campaigns and which ones I shouldn’t bother with.

Not only that but this same piece of software will actually find for me the backdoor keywords that are generally less competitive and super valuable for an adwords advertiser.

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With this software I first find a market and a product I want to promote then find a website about this product… I then insert this URL into the software and it will scan all the words on the page and use certain technologies to tell me all other keywords related to that keyword that I would never have thought of!

The result? More keywords, more backdoor and hence more profitable keywords and a lower cost, potentially higher conversion ad campaign!

The software is called Brainstorm Generator and can be seen via the link in this biography box. I highly recommend it as it is a very powerful tool.

 

Author Bio
Andrew Hansen is the apprentice to an online marketing guru and has learnt in just a few months how to make a full time income from his online ventures. He endorses www.brainstormgenerator.com as the easiest way to find highly profitable niche markets and explode your online profits.

Article Source: http://www.ArticleGeek.com

Finding Keywords – For Adwords Publishers

Ezine Advertising – Simple Techniques to Drive Traffic to Your Site

By: Dave Starner

The beauty of ezine advertising is that it?s the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities.

This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer.

There are three types of ads that you can place in your chosen ezine: a classified ad, a sponsor ad, and/or a solo ad.

The classified ad is the smallest and least expensive. This three to five line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper. This contains just a brief description with an email or link to your web site. This costs a few dollars, generally about half the cost of a sponsor ad.

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A sponsor ad is placed at the top of the ezine, often under a heading like: “Please support our sponsor.? This ten to fifteen line ad will draw more attention since it is the first thing the reader sees when the email is opened. This is priced around twenty dollars.

The most effective, and naturally the most expensive, is the solo ad. This is not part of the ezine, but instead goes out as an email to everyone on the mailing list. The message is all about you and your product or service. This ad can be as long as 700 words, allowing you to go into great detail, and will cost in the neighborhood of forty to fifty dollars, about twice the cost of a sponsor ad. However, some of the larger ezines may ask for hundreds or even several thousand dollars for a solo ad.

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Once you?ve written your ad and chosen an ezine, the best way to proceed is to think like an educator. The most effective teaching method is repetition. Experienced teachers will cover the same information in several different ways. They might lecture one day, followed by a reading assignment and discussion, and then an essay, all on the same topic.

Very few people learn something thoroughly the first time they see it. And few people respond to an ad the first time they see it. Since you are trying to educate and motivate your target audience, you want them to see your ad more than once.


This is best done by first running a solo ad, then running a sponsor ad in the next two or three issues of the same ezine. Finally, for the next five to seven issues run a classified ad. The readers will see your ad for many weeks and begin to understand the message and warm up to your offer. They need time to mull it over, compare products and prices, and decide if they really need it. Give them time, educate them, and they will buy.

 

Author Bio
Dave Starner is a former teacher and coach who markets ebooks and software. Visit the Internets #1 infoproduct site at www.ebooksnet.com and instantly download great ebooks and software on Internet advertising and hundreds of other topics.

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Simple Techniques to Drive Traffic to Your Site